How To Use The 2 SEO Foundations That Will Always match Google’s Ranking Formula

Google’s algorithm is always being changed, revised & reworked by the very best programmers at their HQ. Because of that, it should be obvious that no SEO can claim to truly know that ranking formula from top to bottom. That seems like bad news for businesses who must get real results from their search engine optimization if they’re going to last. There’s good news, though.

The good news is that there are 2 factors you can truly rely on to produce SEO rankings. Tested and true, they will always bring results. Because of that rock-solid reliability, you need to have them working for your business. What are they? Let’s start with the first one…

Foundation #1: One-Way Backlinks To Your Website

Too many websites are still going to link exchanges instead of working to get one-way links to their sites. It’s not that link exchanges don’t still have some small value. It’s just that the bang for your SEO buck is much higher with 1-way links. For those who don’t know, a 1 Way Link is when another site links to you, but you don’t link to them from your site. Wouldn’t you spend your time and effort on what produces the greatest benefit? If so, working on one-way links is how to do it.

Another factor you should understand is the need for that link to be from a site that carries some level of Google PageRank. A site whose PageRank is 0, or non-existent, means that a link from there gives you nothing in SEO value. How do you know what a site’s PR is? Easy – just download the Google Toolbar for your browser. Then the current page’s PR will be displayed automatically on your browser. It doesn’t get much easier than that.

Foundation #2: Relevant Content

Lots of sites have content. That doesn’t mean it’s all relevant content. What does that mean? It means there are millions of sites out there that have content that lacks real substance or has little to say. Think about the websites you’ve visited over the last week. How many had pages that either didn’t give enough information or strayed from the subject at hand? Probably a lot, right?

Your content must stay on topic and on target for that page’s focus. It also must contain content that is long enough and with enough of a message to either convince the reader of what you want or to go further toward that goal. If you do that, utilizing the right key phrases, you will plant the 2nd SEO Cornerstone you need.

These 2 SEO Cornerstones won’t guarantee a #1 Ranking on Google. They will, though, go a long way to establishing a competitive presence in the search engines. These 2 factors will ALWAYS be important to rankings, not matter what other changes may come and go in Google. Count on it and you can count on search engine relevancy – and that means search success. Scratch travel map
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SEO Course Training Class

SEOCompany To-the-TOP is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. Search engine Professionals are what they repeatedly do. Excellence, then, is not an act but a habit. On this note let me enlist five crucial tips to find the professional SEO training.

1.Online Search

Obviously, since you are here you are you are already doing this step. However, apart from the normal web search most of us are familiar with. We recommend some other modern ways to search.

  1. Twitter search: Twitter gets you as close to real-time updating as it can get. Search for Institute presence on microblogs.
  2. Social Networking Search: Look for Institute communities in Social networking sites like Orkut, Facebook and Myspace.
  1. Digg Search: Look at news aggregator site like

2.Sound Training Methodology

This is perhaps the most important aspect to consider. Is the training textbook based or Project based? Runaway in the opposite directions if the case is the former. The net is already saturated with information on Search engine optimization and the last thing you need to do is pay for something that is available for free.

3.Trainers work experience

Find out how experienced your training staff is. Someone with over 8-10 years of experience will guarantee you a comprehensive and unmatched training. This also helps you in the networking possibilities the comes as a by-product. A person with such vast experience will have a lot of industry contacts that can help you when you look for a job after completion of the course.

4.Client testimonials

Check out what other people are saying about the institute you are considering not in their company brochures but from third-party sites like LinkedIn etc. If an academy does mention Partnerships and client testimonials do ask for additional proofs to cross check these claims.

5.Student to teacher ratio

How long do you have to wait when you have a query or are finding yourself in a problem? How many students share a common trainer? Questions like this will help you dig deep.

As you can see finding the best Seo Training Institute in Chennai can be a headache if you don’t know how to go about it. One such professional training institute we recommend is the IMRI Chennai. Scratch Map

Right Way Of Web Designing Can Change Your Company’s Future

Necessity of a website is already known among all. The necessity of optimizing the search methods and ensuring the right flow of your customers to your website still need to be understood by many. The main reason your business lags could be because your website is not attracting enough clients. Hence a remodeling is essential. The new website will impress your customers and will be easy to use. The LinkHelpers Scottsdale Search Engine Optimization is the new technology that helps your business attains the attention it deserves. This feature can ensure that during a search process on the internet, your website is going to be popping up first hence giving your business the boost it needs. The first option that the client sees when on the web is going to be your website. The experts here in the web designing firm can change the way your business in just a matter of few algorithms. The most famous example for this case is the case of Google. There were many search engines available but with a constant updated algorithm and tweaks Google soon grew to bra a great search engine. This is not because the other search engines were not effective but because everybody knew about Google and not the other search engines. The LinkHelpers scottsdale search engine optimization can turn your business into the next success story as Google.

The goal of Scottsdale web designing firm:

The goal is to put your business on the map. This starts by creating an efficient and user friendly website, then the main part of altering the search engine algorithm so that the website is the first to pop up on the web. This should not be your concern as experts at the web designing firm can ensure that all the traffic on the web is flowing to your website. This is an adapting and evolving process. The algorithms keep changing and you can keep adding to that.

Why hire Scottsdale?

The search engine optimization is done frequently and has been performed since few years. In other words everybody is doing this to be on the top of their business. This optimization was just a onetime function earlier as you needed to enter few search keywords and every time those words were punched in, your website opens. Now competition has brought more companies of similar profiles and more keyword entered for their search algorithm that the search results could mask your website. Hence hire the best.

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